Mntn：2023年非传统广告报告（英文版）（10页）.pdf

1、STATE OF NON-TRADITIONAL ADVERTISINGDigital OOH&CTV Take Center StageSPONSORED BYState Of Non-Traditional Advertising2INTRODUCTIONIn the era of oversaturated newsfeeds and stuffed inboxes,B2B buyers are infamously hard to engage.To connect with more prospects and customers,practitioners are taking c

2、ues from their B2C counterparts and incorporating new advertising techniques such as digital out-of-home(OOH)and connected TV(CTV)into their marketing fold.“In todays world,converting your customers is extremely different,”said David Morris,an Experiential Consultant for full-service 3D capture stud

3、io NYCAP3D,in his#B2BMX session.“If you want your customers to buy your products or solution,youll have to add something new to your marketing mix,because customers have already seen what your playbook is.”State Of Non-Traditional Advertising3 What to take under consideration when placing digital OO

4、H and CTV ads to maximize effectiveness;The best strategies for measuring results from non-traditional advertising,such as the use of QR codes;How to generate the data needed to determine target audiences,messaging and more;Examples of creative CTV advertisements that are less formal and intrusive i

5、n peoples casual viewing;and How practitioners are using these advertising formats as the starting point to create interactive,interconnected brand experiences.For marketers looking to adopt new advertising strategies or expanding existing ones,the power of digital OOH and CTV is clear:A survey cond

6、ucted by the Out Of Home Advertising Association of America found that TV advertising resonates most strongly with B2B decision-makers,followed by digital OOH.With that in mind,marketers are repurposing online banner ads and roadside billboards into interactive,digital assets that engage buyers at a