美库尔（Merkle）：B2B的未来：展望2030（英文版）（55页）.pdf

1、 2023 Merkle,Inc.T H E V I E W F R O M 2 0 3 0Table ofContentsB2B FuturesWelcome to 2030The state of B2B digital todayOur four predictions for 2030INTRODUCTIONBy 2030:A third of all B2B commerce will be machine-to-machineForce#1:The ubiquity of IoT makes the world observable and quantifiableForce#2:

2、Low complexity commerce is increasingly autonomousForce#3:Users come to expect M2M everywhere,driven by B2C experiencesSEISMIC SHIFT#1:MACHINE-TO-MACHINE COMMERCEBy 2030:Traceability will be a top two buying driver across all B2B categoriesForce#1:A shift in business sentiment makes traceability kin

3、gForce#2:Regulation and geopolitics mandate greater control of supplyForce#3:New technology and maturing economics make traceability possibleSEISMIC SHIFT#2:THE TRACEABILITY IMPERATIVEBy 2030:Marketplaces will drive 50%of all global B2B digital commerceForce#1:Marketplaces create opportunities for t

4、he B2B“long-tail”Force#2:Buyers demand greater options and consistencyForce#3:Owned marketplaces provide a pathway to growth for scaled businessesSEISMIC SHIFT#3:MARKETPLACE DOMINANCEBy 2030:Speed to market will accelerate up to 300%based on industryForce#1:The rush of AI impacts every step of the v

5、alue streamForce#2:New forms of manufacturingForce#3:“Connected everything”unlocks predictive productionSEISMIC SHIFT#4:A NEW ERA OF SPEEDThe path forwardFutures:readiness questionnaireEPILOGUE3481013161821252729323738404346485052542920314251 2023 Merkle,Inc.Machine-to-MachineMarketplace Business Mo

6、delsTraceabilitySpeed to MarketIntroductionEpilogueB2B Futures2030A global pandemic has reshaped our lives,affecting how we connect with loved ones and reconfiguring where and how work happens.Economically,weve seen an unprecedented injection of funds into society drive consumer and business spendin