Brightspot：2023内容管理系统-全渠道体验的关键白皮书（英文版）（28页）.pdf

1、CONTENT MANAGEMENT SYSTEMS:THE KEY TO OMNICHANNEL EXPERIENCESOCTOBER 2023NOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Winterberry Group.It does not purport to be all-inclusive or to conta

2、in all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective sponsors make any representations or assurances that this informa

3、tion is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology developers and agencies.Nor shall any of the forgoing(or their respective officers or controlling persons)have any liability resulting from the

4、 use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.2023 Verista Partners Inc.d/b/a Winterberry Group.All rights reserved.This whitepapers purpose is to bring clarity to a complex and rapidly evolving topic-the landscape of Conten

5、t Management Systems(CMS).In the process of developing this paper,Winterberry Group surveyed more than 150 decision-makers across the US and conducted in-depth interviews with influencers in the CMS market.The result is an evidence-based examination of the use cases,considerations,tradeoffs and valu

6、e of different CMS platforms while exploring the investment,technology and strategy trends that impact the content and digital experience landscape these platforms support.Winterberry Group Authors:Michael Harrison(Managing Director),Charles Ping(Managing Director EMEA),Stephanie Loutsenko(Senior En