Crayon：2022竞争情报指南（英文版）（24页）.pdf

1、crayon.coGuide to Competitive IntelligenceIncluding the latest benchmark data and best practices for CIIntroduction|1About CrayonCompetitive Intelligence should be more than just a snapshot in time.More than just a battlecard victory.More than a report that sits on one persons desk.Thats why at Cray

2、on we take a different approach.Providing a complete,ongoing picture of your competitive market,with valuable insights that are meant to be shared and integrated across silos.Allowing everyonefrom the C-suite,to Product Development,to Sales and Marketingto easily access whats most useful to them.So

3、your entire organization can see and seize opportunities,creating a sustainable advantage.One that lets you compete like you mean it.To learn more about Crayon,visit www.crayon.coAbout SCIPSCIP(Strategic&Competitive Intelligence Professionals)is a global non-profit community of intelligence strategi

4、stsleaders who leverage insights,best practices,and unimpeachable ethics to drive growth and reduce risk in strategic choices.SCIP increases members impact through advancing ethical best practices,offering training and education in areas critical to professional effectiveness,curating innovative ide

5、as,and cultivating a powerful peer community.Learn more about SCIPQuestions?Email salescrayon.coGuide to Competitive IntelligenceGuide to Competitive IntelligenceIntroduction|2IntroductionForeword by SCIP.1Introduction to the Guide.2Chapter One:Getting StartedWhat Is Competitive Intelligence?.3Compe

6、titive Intelligence is for Everyone.4 Breaking Down 5 Major Goals of Competitive Intelligence.46Chapter Two:Track,Analyze,ActivateTracking Competitive Intelligence .79Analyzing Competitive Intelligence.1012Activating Competitive Intelligence .1317Chapter Three:Closing The LoopMeasuring the Impact of