BigCommerce：2023全球B2B买家行为报告（英文版）（29页）.pdf

1、1Global B2B Buyer Behavior ReportData-driven insights and actionable strategies to help your business sell more online.203 B2B buyers preferences are evolving05 Executive summary06 Where B2B buyers find and purchase products07 How B2B buyers discover products08 Channels B2B buyers use to makepurchas

2、es09 Which factors most impact purchasing decisions10 Key takeaways12 What B2B buyers want from ecommerce sites13 Why B2B buyers purchase online vs.otherchannels14 Top pain points B2B buyers experience when shoppingonline15 User experience features B2B buyers value most16 Key takeaways18 What B2B bu

3、yers expect during checkout19 B2B buyers most-used payment methods20 Top causes of abandoned carts21 Checkout features B2B buyers value most22 Key takeaways23 Advance your digital maturity to keep pace25 A better way to grow your B2B sales 26 Methodology27 Who we surveyed28 About the authors29 About

4、 BigCommerce Table of Contents3B2B buyers preferences are evolvingOver the last decade,buyer habits have changed drastically and business-to-business(B2B)buyer habits are no exception.Buyers purchasing from suppliers,manufacturers,distributors,and wholesalers are no longer relying solely on sales te

5、ams to guide their purchases.Instead,their journey is becoming a mix of physical and digital interactions that result in a final purchaseonline.How do you currently use online platforms to make B2B purchases for your business?(select allthatapply)And these arent one-time interactions.Data shows that

6、 buyers are purchasing online more andmorefrequently.How often do you typically make online purchases for yourbusiness?How B2B buyers use online platformsOnline purchasing frequencyAs the frequency of online purchases increases,buyers are expecting a seamless buying experience from their suppliers e