阿蒂法（Artefact） ：2023零售业数据洞察报告（英文版）（44页）.pdf

1、DT FOR RETILWE UNLEASH THE FULL VALUE OF DATA THROUGH DEMOCRATIZATIONDATA ACCELERATION PROGRAMS|AI SOLUTIONS|DATA MARKETINGArtefact is a global leader in consulting services,specialized in data transformation and data&digital marketing,from strategy to the deployment of AI solutions.We are offering

2、a unique combination of innovation(Art)and data science(Fact).18COUNTRIES+1000CLIENTS+1300EMPLOYEESLos AngelesMexicoColombiaNew YorkThe NetherlandsGermanyUKSwitzerlandLebanonFrance UAESpainSingaporeMoroccoChinaSouth KoreaBrazilMalaysiaSaudi ArabiaTABLE OF CONTENTSData for Retail4 Introduction by Vin

3、cent Luciani CEO&co-founder of Artefact7 Becoming data-driven(and reaping immediate benefits)has never been easier in the retail sector9 CARREFOUR GROUP How Data&AI can accelerate sustainable business transformation 12 Data-driven marketing:the rise of the customer data platform15 CONFORAMA AI-enabl

4、ed personalization boosts Conforama CRM campaign revenues19 Retail Media:An indispensable asset for brands21 UNILEVER How does Artefact support UNILEVER on Retail Media use cases to increase its sales?31 Data monetization opportunities for retailers:Retail Media within the CPG/Retailer data ecosyste

5、m34 CARREFOUR LINKS With Artefact are helping brands to improve media targeting thanks to Carrefours data36 MATTEL RelevanC Advertising How Artefact helped boost Mattels online sales on Cdiscount(RelevanC Advertising)retail media platform?38 CARREFOUR GROUP How to reduce food waste in the Bakery-Pas

6、try department?41 Demand forecasting:Using machine learning to predict retail sales43 Sales forecasting in retail:what we learned from the M5 competitionDATA FOR RETAIL34Interview with Vincent Luciani about Data&AI market perspectivesThe strategic importance of data for companies is no longer in que