Activate Consulting：2021年顶级技术和媒体发展趋势报告（英文版）（148页）.pdf

1、ACTIVATE TECHNOLOGY&MEDIA OUTLOOK 2021 Continued 12 Takeaways from the Activate Technology&Media Outlook 2021Time and Attention:The entire growth curve for consumer time spent with technology and media has shifted upwards and will be sustained at a higher level than ever before,opening up new opport

2、unities.Video Games:Gaming is the new technology paradigm as most digital activities(e.g.search,social,shopping,live events)will increasingly take place inside of gaming.All of the major technology platforms will expand their presence in the gaming stack,leading to a new wave of mergers and technolo

3、gy investments.AR/VR:Augmented reality and virtual reality are on the verge of widespread adoption as headset sales take off and use cases expand beyond gaming into other consumer digital activities and enterprise functionality.Video:By 2024,nearly all American households will have a Connected TV.Th

4、e average paid video streaming subscriber will own 5.7 subscriptions,while also watching other services for free(e.g.sharing passwords,using advertising-supported services,viewing social video).eCommerce:The growth curve of eCommerce has accelerated by 5 years in 5 months.Consumers will expand their

5、 digital shopping destinations beyond the retailers that they bought from before shelter-in-place.Marketplace platforms and the shift to online grocery buying will level the eCommerce playing field for large traditional retailers and brands.Esports:During shelter-in-place,esports were sports for man

6、y consumers;going forward,esports will be a major global catalyst for interest in interactive gaming,technology,and entertainment 12 Takeaways from the Activate Technology&Media Outlook 2021Sports Tech and Sports:New technologies will reshape every aspect of sports,including data,athlete performance