Activate Consulting：2022年顶级技术和媒体发展趋势报告（英文版）（203页）.pdf

1、ACTIVATE TECHNOLOGY&MEDIA OUTLOOK 2022 1Continued 14 Takeaways from the Activate Technology&Media Outlook 2022Consumer Spend:Increased consumer time spent with technology and media has been sustained coming out of the pandemic.As the entire growth curve has shifted upwards,more consumer time will le

2、ad to new opportunities to grow and build businesses.Cryptocurrency:There will be a massive runway ahead as the number of consumers trading crypto will double in the next 12 months.Consumers will move from buying cryptocurrency for investment to using cryptocurrencies for payments and transfers.Alth

3、ough Bitcoin and Ethereum dominate,innovation will take place in Altcoins.Crypto will power a broad set of sectors including eCommerce,video gaming,data,and NFTs.NFTs:NFTs create a unique value proposition for owners of digital assets,with a broad set of applications.Buying,collecting,and trading no

4、n-fungible tokens will become a mainstream behavior.Many industries are creating NFTs,including art,fashion,sports,video games,and consumer products.Every technology and media company will need an NFT strategy.Video Games:Video games are the next technology paradigm,leading to the metaverse.Most dig

5、ital activities(e.g.search,social,shopping,events,banking)will increasingly take place inside of video games.The major technology platforms have recognized the importance of video games and will build out their presence in the gaming stack.We expect a wave of mergers in the sector.Metaverse:Games ar

6、e the most viable path to the metaverse as they already have many of the foundational elements (e.g.social and non-game experiences,users as creators,VR/AR functionality,in-game economies).Pursuit of the metaverse will drive technology and media companies to make extensive technology and experience