1、October 2023COVER ILLUSTRATIONIN PROGRESSIntroductionThe latest on the PC&console gaming market Understanding an evolving player baseHow games can stand out in an attention economy4610182Gaming is massive,and the PC&console market is an essential segment driving global growth,with the market set to

2、generate$95.2 billion in 2023.Gaming and Entertainment have become important touchpoints for many player communities around the world.On the flipside,its become more challenging to break into the PC&console market and find the right audiences.While game studios are turning to strategies like leverag

3、ing known IP and fine-tuning live services to address these challenges,one of the most powerful marketing strategies is fostering community and cultural relevance.The influence of a passionately engaged community can catapult a game to unprecedented heights,whether it is AAA or indie.In this report,

4、we cover the state of the PC&console gaming industry and the ever-evolving generational changes to gaming audiences worldwide.We also highlight ways in which games can leverage the power of culture and community.Every year gaming become more mainstream,and 2023 is no exception.Since our first report

5、,weve said that gaming is at the heart of the entertainment industry,and its never been so easy to back up this claim.Gamings impact goes well beyond the number of players and revenue generated within the industry.Transmedia strategies,as well as vibrant gaming communities across the world,showcase

6、the power of games as a business and cultural landmark,and these trends are only accelerating.Lead Games AnalystNewzooIn 2022,TikTok drove over 3 trillion views on gaming content,with approximately 50%of daily active users watching gaming content.TikToks superpower is how it enables and drives disco