Activate Consulting：2024年顶级技术和媒体发展趋势报告（英文版）（204页）.pdf

1、ACTIVATE TECHNOLOGY&MEDIA OUTLOOK 1Continued 14 Takeaways from the Activate Technology&Media Outlook 2024Consumer Attention:Activates analysis of consumer technology and media activity shows that multitasking leads to a nearly 32-hour day for the average American,with over 13 hours spent using techn

2、ology and media.By 2027,we project that time spend with technology and media will increase by 12 minutes a day.Super Users:To drive growth,the imperative for technology and media companies will be to identify,reach,and super-serve Super Users the segment of power users who account for a disproportio

3、nately high share of time and spend across technology and media activities,including AR/VR,eCommerce,gaming,generative AI,live events,messaging and social media,Metaverse,music,podcasts,video,and more.Generative AI:Today,over 10M U.S.adults begin their web search with generative AI;this will grow to

4、 90M by 2027,promising to reshape the largest technology businesses.Generative AI will supercharge the productivity of consumers who use it across media,work,and other daily habits,bringing paradigm shifts across content creation,enterprise,and search.The generative AI playing field will not be limi

5、ted to the major technology players,particularly with the rise of open-source AI models opening the door for new,smaller entrants.eCommerce:Global eCommerce will reach nearly$10T by 2027,growing over twice as fast as physical retail.eCommerce is a marketplace business,with an increasing number of on

6、line retailers launching their own marketplaces to enhance their customer value proposition and capitalize on the retail media opportunity.eCommerce enablement solutions will continue to drive growth across eCommerce.While Amazon continues to be the top online shopping discovery source across age gr