1、Watches and Wonders 2023A Data Driven Review on its impact on Chinese audiencesApril 2023Watches and Wonders 2023Watches and Wonders 2023Watches and Wonders made its return for the 2023 edition between the 27thof March and 2ndof April in Geneva,Switzerland.The event is significant for the Chinese ma

2、rket as it represents the first time since the exhibition became established as the must-attend event in the watch industry that Chinese consumers,execs and industry players were able to attend.In this brief report we take a look from a data perspective which brands were able to capture the attentio

3、n of the Chinese consumers across the landscape of Chinese social media as well as ecommerce.1234512345123457.81%7.81%3.09%3.09%2.62%2.62%1.87%1.87%0.96%0.96%72.02%72.02%21.04%21.04%9.73%9.73%8.32%8.32%5.90%5.90%23.80%23.80%12.40%12.40%5.61%5.61%5.19%5.19%3.27%3.27%Hublot and Hublot and TagHeuerTagH

4、euer grew their audiences across each of the three platformsgrew their audiences across each of the three platformsWe tracked the number of followers for each Watch brand from 20thMarch until 2ndof April across Weibo,XHS and Douyin here you can see the top five by audience growth.123457.81%7.81%4.87

5、%4.87%3.09%3.09%2.62%2.62%0.96%0.96%Hublot leveraged a combination of new product release videos along with celebrity Hublot leveraged a combination of new product release videos along with celebrity presence at watches and wonders to grow its audience in the first dayspresence at watches and wonder

6、s to grow its audience in the first daysMarch 26thMarch 26thMarch 28thMarch 28thMarch 30thMarch 30thMP-13 Video DropSquare Bang Sapphire DropZhang YiXing booth visit1234572.02%72.02%9.73%9.73%8.32%8.32%5.90%5.90%5.17%5.17%While starting from a low base GirardWhile starting from a low base Girard-Per