IMA：2023物联网生态系统中收益计量与绩效评估研究报告（英文版）（22页）.pdf

1、A STUDY ON REVENUE MEASUREMENT AND PERFORMANCE EVALUATION IN AN IOT ECOSYSTEM IN CHINA:From PlatForm owners PersPectiveA STUDY ON REVENUE MEASUREMENT AND PERFORMANCE EVALUATION IN AN IOT ECOSYSTEM IN CHINA:FROM PLATFORM OWNERS PERSPECTIVE2TABLE oF CONTENTSExecutive Summary.5Chapter 1 Introduction of

2、 IoT and IoT Products.61.The Development of IoT in China.62.Characteristics of IoT Products.9Chapter 2 IoT Ecosystem:The Three-layer Business Model.101.Application layer.102.Platform layer.113.Infrastructure layer.124.Competitive advantages.12Chapter 3 Measuring Revenues.141.Comparison of Revenue Mo

3、dels between IoT Ecosystems and Traditional Businesses.142.Revenues from One-time Direct Users.143.Revenues from Recurring Direct Users.144.Revenues from Cross-over Users.15Chapter 4 Evaluating Performance.161.Comparison of Performance Evaluation between IoT Ecosystems and Traditional Businesses.162

4、.Objectives,Performance Drivers,and Metrics.18Conclusion.21Initiative 1:Enhance User Acquisition,Retention,and Engagement.21Initiative 2:Improve Entry Criteria,Support Systems,and Exit Mechanism for Partners.21Initiative 3:Create and Enhance Synergies.21A STUDY ON REVENUE MEASUREMENT AND PERFORMANCE

5、 EVALUATION IN AN IOT ECOSYSTEM IN CHINA:FROM PLATFORM OWNERS PERSPECTIVE3IMA(Institute of Management Accountants)is a global professional association focused exclusively on advancing the management accounting profession.For more information,please visit www.imanet.org.August 2023/Institute of Manag

6、ement Accountants,10 Paragon Drive,Suite 1,Montvale,NJ 07645A STUDY ON REVENUE MEASUREMENT AND PERFORMANCE EVALUATION IN AN IOT ECOSYSTEM IN CHINA:FROM PLATFORM OWNERS PERSPECTIVE4ABOUT THE AUTHORSFudan University Research Team:Rong Huang,lidasan endowed chair Professor at the school of management.r