Ascend2：2023年数字显示广告趋势报告（英文版）（14页）.pdf

1、Research Series Conducted in Partnership with Leading Providers of Marketing Technology and Digital Marketing Agency Services.DIGITAL DISPLAY ADVERTISING TRENDSResearch Created for Marketers20233.Methodology and Participants4.Introduction5.Digital Display Advertising Efgectiveness6.Types of Display

2、Ads Used7.Top Challenges8.Extent of Integration9.Use of Programmatic Advertising10.Measuring Performance11.Concern About Digital Ad Fraud12.Partner and Vendor Transparency13.About Ascend2 ResearchIN THIS REPORT.HOW TO USE THIS REPORT:TIP#1:ENGAGE YOUR AUDIENCE by turning the charts and insights into

3、 your own content.TIP#2:DISCOVER STRATEGIES,TACTICS AND TRENDS that are working for fellow marketers.TIP#3:IMPROVE YOUR OWN STRATEGY by using data that is relevant to your business.This Survey Summary Report is part of a series conducted in partnership with our participating Research Partners.Please

4、 feel free to adapt,copy,distribute and transmit this work.However,you must attribute the work as produced by Ascend2 and its Research Partners,but not in any way that suggests that they endorse you or your use of the work.When you share this content,please provide a link back to Put this content To

5、 good use!3Ascend2 benchmarks the performance of marketing strategies,tactics and the technology that drives them with a standardized online questionnaire and a proprietary 3-Minute Survey format.This survey was fielded to a panel of marketing professionals and marketing research subscribers.Primary

6、 Marketing ChannelB2B(Business-to-Business)25%B2C(Business-to-Consumer)47%B2B and B2C Equally28%Number of EmployeesMore than 50044%50 to 50037%Fewer than 5019%Primary role in companyOwner/Partner/C-Level25%Vice President/Director/Manager53%Non-Management Professional22%SURVEY RESPONDENTSMETHODOLOGYN