RollWorks：解锁MKTG的巨大乘数-开启全漏斗B2B广告活动（英文版）（16页）.pdf

1、Unlocking MKTGs Great MultiplierHow to Create Successful Full-Funnel B2B Ad CampaignsFull-Funnel advertising campaigns are not only ABMs Great Multiplier,but theyre the backbone of many marketers investment mix.The secret?Most marketers arent getting the best reach and performance thanks to a few mi

2、stakes in their strategy and execution.There can be a lot more power and efficiency but many marketers are a bit lost or leaving it up to chance.But dont worry,well show you the way.Lets dive in.First and foremost,why account-based advertising?Why is it the Great Multiplier?Unlike most B2B channels,

3、it can reach and engage key people at key accounts with relevant messaging at the most appropriate buying stages.By providing such hyper-relevance at scale,theres an undeniable multiplier effect on your entire strategy.The greater your reach with ads,the greater the impact across all other channels.

4、All this capability,but most B2B marketers barely scratch the surface of an ABM campaigns potential.ABM requires an essential shift in mindset from other advertising campaigns.Where a marketer normally invests more dollars into typical advertising channels to increase reach,an ABM campaign is an add

5、itional investment to focus on a data-backed,targeted audience with multiple buyers.It may seem counter-intuitive,but for B2B companies looking to close massive deals,quality will always defeat quantity.An impressive strategy should of course improve ad performance metrics,but the true goal is to br

6、oaden your reach,stand out from the competition,hone in on your target audience,close more deals,and ultimately increase revenue.After all,being able to reach buyers at accounts that arent in your database all through their journey“It can be intimidating to dedicate ad investment to capture a smalle