Expedia Group：2023年第三季度旅游业洞察报告（英文版）（14页）.pdf

1、Traveler Insights2023|Q3Travel enthusiasm holds strongEach quarter,we share insights into traveler intent and demand basedon 70 petabytes of our first-partydata from hundreds of millions of travelers visiting our traveler brands around the world.In addition tofirst-party insights,we also conduct cus

2、tom research to help inform youon how to best understand andengage with todays travelers.We released The Path to Purchase:Uncovering how travelers plan and book online research in July,whichdives into the influences and resources used throughout the travelers pathto purchase,from inspiration to book

3、ing.The research showed that80%of travelers who visited an OTA during their path to purchase spentan average of 160 minutes onOTAs in the 45 days before makinga purchase.To provide more insightinto how travelers spend this timewith OTAs,were following up withour first-party data,looking at how visit

4、ors to Expedia Group traveler brands search,plan,and book travel.For the second quarter of 2023,our research and data show that traveler enthusiasm remains strong,with the return of seasonal trends like quicktrips tied to events and spring and summer holidays in the Northern Hemisphere.Long-haul des

5、tinations outside of home regions also rose in popularity,indicating that international travel demand continues to grow.Search volume steadies,whileEMEA shows growth.Following a strong 25%quarter-over-quarter(QoQ)increase in traveler searches on our traveler brands in Q1 2023,search volumes in Q2 he

6、ld steady with the prior quarter,indicating sustained travel interest globally.This trend is consistent with seasonality in previous years,with persistant search volumes in Q2 2022 after a 25%QoQ lift in searches in Q1 2022.Europe,the Middle East,and Africa(EMEA)showed the strongest search growth,wi