凯度：2023年凯度 BrandZ最具价值中国品牌百强榜单报告（英文版）（115页）.pdf

1、TENCENT/ALIBABA/MOUTAI/DOUYIN/CHINA MOBILE/MEITUAN/HUAWEI/HAIER/ICBC/JD/PING AN/SHEIN/NONGFU SPRING/CHINA CONSTRUCTION BANK/AGRICULTURAL BANK OF CHINA/CHINA LIFE/PINDUODUO/CHINA MERCHANTS BANK/BANK OF CHINA/YILI/SF EXPRESS/CHINA TELECOM/KUAISHOU/WU LIANG YE/XIAOMI/BAIDU/BYD/SINOPEC/MENGNIU/NATIONAL

2、CELLAR 1573/HADAY/XIAOHONGSHU/CNPC/CHOW TAI FOOK/AIR CHINA/NETEASE/TOUTIAO/MIDEA/ZTO EXPRESS/CHINA EASTERN AIRLINES/ELE.ME/CHINA SOUTHERN AIRLINES/IFLYTEK/DIANPING/LUZHOU LAOJIAO/ANTA/XING HUA CUN/CPIC/HAIDILAO/BANK OF COMMUNICATIONS/LI NING/CTRIP/YANGHE/LENOVO/SNOW/LIANJIA/IQIYI/TSINGTAO/HEYTEA/KE/

3、POLY REAL ESTATE/VANKE/BILIBILI/TAIKANG/LI/CHINA EVERBRIGHT BANK/GREE/YUNNAN BAIYAO/MANGO TV/SHUANGHUI/GUJING GONG JIU/YONYOU/YOUKU/DJI/NIO/YTO/EASTROC SUPER DRINK/HARBIN BEER/CR LAND/WINONA/TONG REN TANG/HONGQI/TCL/PICC/LUCKIN COFFEE/COUNTRY GARDEN/GENKI FOREST/BOE/WEDOCTOR/CHINA UNICOM/YUNDA EXPRE

4、SS/CHINA CITIC BANK/OPPEIN/GUO YUAN/FLIGGY/CR SANJIU/CHINA MINSHENG BANK/MASTER KONG/DARLIE/PROYAWELCOMEMOST VALUABLE CHINESE BRANDSBRAND GROWTHINTRODUCTION&ANALYSISCATEGORY ANALYSISRESOURCESTHOUGHT LEADERSHIP AND BRAND BUILDINGSUSTAINABILITYCLIENT PERSPECTIVES3714826526 OVERVIEW30 KANTAR BRANDZ STO

5、CK PORTFOLIOS 32 KEY RESULTS34 CROSS-CATEGORY THEMES38 MARKET INTELLIGENCE 42 KEY TAKEAWAYS46 3CS OVERVIEW52 3CS CONNECT 58 3CS CREATE 74 3CS CONVERT80 3CS BRAND POWER88 TOP 100 MOST VALUABLE CHINESE BRANDS92 NEWCOMERS 96 TOP RISERS100 CATEGORY OVERVIEW106 APPAREL112 AUTOMOTIVE118 CONSUMER TECHNOLOG

6、Y&SERVICES PLATFORMS122 FOOD&BEVERAGES128 HOME APPLIANCES132 IOT ECOSYSTEM138 PERSONAL CARE144 RETAIL150 INTERNET BRANDS160 C-SUITE INTERVIEW HAIER164 C-SUITE INTERVIEW TCL170 BRAND BUILDING BEST PRACTICE174 ANALYSIS182 BRAND BUILDING BEST PRACTICE186 ANALYSIS194 VALUATION METHODOLOGY204 GOING GLOBA