UNDP：2023普惠保险产品和市场设计指南（英文版）（124页）.pdf

1、A Guide to DesigningInclusive InsuranceProducts and Markets INCLUSIVEINSURANCETHENA IGATORUNDP Insurance and Risk Finance FacilityA Guide to DesigningInclusive InsuranceProducts and Markets INCLUSIVEINSURANCETHENA IGATOR4i.i.Using the Navigator 11i.ii.Routes for Developing and Improving Inclusive In

2、surance Products 13i.iii.Establishing a Working Group 23i.iv.Recognizing Internal Biases is Essential for Developing an Inclusive Insurance Initiative 24Checklist Section i:Preparing for the work 28Using the Navigator and Preparing for the WorkSection i 103.1.To Whom are You Selling?893.2.Defining Y

3、our What:The Value Proposition 903.3.Where Will You Offer the Product?Identifying Distribution and Partnerships 903.4.How to Effectively Communicate with Clients 933.5.Distribution:How to Train and Motivate a Sales Force 95 3.5.1.Who Will Be Trained?95 3.5.2.How Will You Train?95 3.5.3.What Will You

4、 Train on?96 3.5.4.Commissions and Other Incentives 97 3.5.5 Renewals 101Checklist Section 3:Selling the product 102Selling the Product:Designing a Market Strategy with Your Research FindingsSection 3 854.1.Post-Sales Servicing 106 4.1.1.Customer Support 1064.2.Claims Management 1094.3.Monitoring Ex

5、ecution vs.Targets 112 4.3.1.Monitoring Financial Indicators 112 4.3.2.Monitoring the Client Experience 1134.4.Updating Training Processes and Refreshing 116Checklist Section 4:Servicing the product 117The Toolkit:Resources for Conducting Market Research 118 Servicing the ProductSection 4 103Content

6、s1.1.Who Does the Market Research?301.2.Setting Hypotheses and Developing Research Questions 321.3.Identifying Client Segments,Typologies or Personas 351.4.Internal Data Sources 401.5.External Data Sources 431.6.Collecting New Data 45 1.6.1.Segmenting from Scratch:Bottom-Up Segmentation 46 1.6.2 Dev