OneTrust：2022第一方数据全指南（英文版）（20页）.pdf

1、E-BOOK|NOVEMBER 2022The complete guide to first-party dataTable of ContentsDISCLAIMER:No part of this document may be reproduced in any form without the written permission of the copyright owner.The contents of this document are subject to revision without notice due to continued progress in methodo

2、logy,design,and manufacturing.OneTrust LLC shall have no liability for any error or damage of any kind resulting from the use of this document.OneTrust products,content and materials are for informational purposes only and not for the purpose of providing legal advice.You should contact your attorne

3、y to obtain advice with respect to any particular issue.OneTrust materials do not guarantee compliance with applicable laws and regulations.Copyright 2022 OneTrust LLC.All rights reserved.Proprietary&ConfidentialINTRODUCTION:WHY FIRST-PARTY DATA?.03THE CHANGING STATE OF DATA COLLECTION.04 Factor 1:L

4、aws and Regulations.04 Factor 2:Browser Changes.05 Factor 3:An Emphasis on Transparency and Trust.06THE 4 DATA TYPES YOU NEED TO KNOW.075 LEADING BENEFITS OF FIRST-PARTY DATA.099 SOURCES FOR COLLECTING FIRST-PARTY DATA.10TOOLS FOR COLLECTION AND CONSENT.11REAL WORLD EXAMPLES.13THE FUTURE OF DATA IS

5、CONSENT.19THE COMPLETE GUIDE TO FIRST-PARTY DATA|2Introduction:Why First-Party Data?$19.2 BILLIONThats the amount of money that was spent just two years ago on third-party data(data collected from sources like websites and platforms,as opposed to the person the data pertains to).For years,collecting

6、 third-party data has been the go-to method to break through to new audiences.But due to numerous changes around data privacy,thats all coming to an end.Were approaching the end of third-party cookies,and this shift is changing how marketers and publishers consider their profession.The elimination o