波士顿咨询：精益扩张：SaaS创业手册（2023）（英文版）（19页）.pdf

1、Lean Scaling:A SaaS Founders Handbook Practical tips for India SaaS going global,with stories from Indias largest SaaS companiesAugust 2023By Shaleen Sinha,Sreyssha George,Akash Bhatia,Pranay Ahlawat,Sambhav Jain(BCG)Shekhar Kirani,Rachit Parekh,Rishika Garg,and Sankalpana Agarwal(Accel)Boston Consu

2、lting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.BCG was the pioneer in business strategy when it was founded in 1963.Today,we work closely with clients to embrace a transformational approach aimed at benefit

3、ing all stakeholdersempowering organizations to grow,build sustainable competitive advantage,and drive positive societal impact.Our diverse,global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change.BCG delivers solutions throu

4、gh leading-edge management consulting,technology and design,and corporate and digital ventures.We work in a uniquely collaborative model across the firm and throughout all levels of the client organization,fueled by the goal of helping our clients thrive and enabling them to make the world a better

5、place.Accel is a global venture capital firm that aims to be the first partner to exceptional teams everywhere,from inception through all phases of private company growth.Accel has been operating in India since 2008,and our investments include companies like Amagi,Browserstack,Chargebee,CleverTap,Cu

6、re Fit,Flipkart,Freshworks,Mindtickle,Myntra,Moglix,SenseHQ,Swiggy,Zenoti,among many others.We help ambitious entrepreneurs build iconic global businesses.Table of Contents01 Introduction02 Sales and Marketing(S&M)Building an efficient funnel2.1 Tips for efficient lead generation and conversion2.2 T