Open Influence：2023年顶级创作者营销洞察报告（英文版）（10页）.pdf

1、THE STATE OF CREATOR MARKETINGyai_ariza x PandoraOpen Influence commissioned an independent research agency to survey a random sample of 150 brand marketing leaders about whats driving their influencer(creator)marketing strategies today,and whats changing in 2023.The margin of error for the study is

2、+/-8%at the 95%confidence level.New research commissioned by Open Influence shows that influencer(creator)marketing is growing,experimentation is hot,and agencies will play a key role.alehilton x Jean Paul GaultierTo break through to the right consumers in 2023,keeping up with the latest influencer(

3、creator)marketing trends and opportunities is important.Influencer(creator)marketing budget allocations are growing,vertical short-form video is winning,and brands are open to experimenting with new trends.The survey also revealed that brands will continue to lean on influencer(creator)marketing age

4、ncies to run their programs.levitatestyle x Sirius XMWere here to help with that.THE BIG THEMES?Influencer(creator)marketing will own KEY CREATORMARKETINGa bigger share of marketing budgets.Influencer(creator)marketing investments keep growing as creators continue to show their value by delighting a

5、udiences and inspiring action.64%of the brand marketing leaders we surveyed said they expect their influencer(creator)marketing budget to increase in 2023.Many brands have opened up their budgets to influencer(creator)marketing.However,convincing executives to invest in influencer(creator)marketing

6、is still a challenge for brand managers.While 13%of marketers say they allocate at least$1 million to influencer(creator)marketing,not every company executive is persuaded.28.6%said selling the idea of influencer(creator)marketing to upper management remains a big challenge.katherine_josee x Shea Mo