Ekos：2023年酒精饮料趋势报告（英文版）（14页）.pdf

1、|12023 Beverage Alcohol TrendsMarket Watch for Beverage ProducersV|1Table of ContentsTrend#1:Low-Alcohol&Non-Alcoholic Beverages 2Trend#2:Ready-to-Drink Cocktails 4Trend#3:Sustainability 5Trend#4:DTC Alcohol Sales 62023 Economic Outlook for the Beverage Industry 8Conclusion 10References 11The bevera

2、ge alcohol industry has seen significant changes in the past few years,with 2021 and 2022 bringing both growth and challenges.Despite disruptions caused by the COVID-19 pandemic and plateauing growth in many segments,consumers are still thirsty for new and exciting products and innovative brands.As

3、we move into 2023,its essential for beverage producers to stay on top of the latest trends in order to prepare for whats coming next.In this report,we will discuss some of the most relevant trends in the industry and how they could impact beverage producers.Well cover the rising demand for low-alcoh

4、ol and non-alcoholic beverages,the popularity of ready-to-drink cocktails,the importance of sustainability,economic challenges,and premiumization.By staying informed about these trends,beverage producers can better position themselves for long-term success by capitalizing on time-sensitive opportuni

5、ties and meeting evolving customer |2Trend#1:Low-Alcohol&Non-Alcoholic BeveragesMany in the beverage industry have taken note of the growing trend of low-alcohol and non-alcoholic(NA)beverages.With the increasing public thirst for NA beverages in particular,manufacturers are in a better position to

6、invest in creating experimental new NA products.Despite the consumer appeal,cost has long been a prohibiting factor for manufacturers looking to expand into this market.1 Creating good-tasting,non-alcoholic spirits,beer,or wine requires equipment and experience and,until recently,the market for NA b