英敏特：2023年亚太区食品和饮料行业趋势报告（英文版）（48页）.pdf

1、The latest market research,innovation insights and consumer trends from across the Asia Pacific food and drink industry.THE FOOD AND DRINKASIA PACIFICLANDSCAPE 2023ContentsSilver Economy:Catering for an ageing population01Nutrition watch:Senior nutritionTargeting older consumers in the snacking cate

2、goryStaying Sharp:Focus,energy and brain health02Ingredients to watch:Staying SharpBrain water can help children stay sharpUnguilty Pleasures 2.0:Ushering in a new era of indulgence03Double the indulgence with candy-flavoured soda drinksAfter-dark snacking for Gen Zs is an opportunity2All of us are

3、changed people as a result of living with the effects of COVID-19 for more than three years.As individuals many of us have faced insurmountable pain and loss and others have come to a new realisation of what is important to their wellbeing and life goals.As a society,COVID-19 is a defining point in

4、the development of human behaviour and thus on us as consumers.In the Food and Drink Landscape piece this year,Mintels regional food and drink experts spotlight three areas of consumer needs where brands can help consumers.Some countries have populations that skew younger,while others are facing the

5、 challenges of catering for an ageing population of consumers.Some of these older consumers require specific health and wellbeing support and others want support to participate for as long as possible in an active lifestyle.Our trend,Healthy Ageing in the Silver Economy,shows how brands can support

6、both of these groups of older consumers.Mental wellbeing and cognitive awareness is something that emerged bigger and stronger than ever,post pandemic.Consumers are driven to pursue positive mental wellbeing and are looking for support to achieve this.At the same time,we are plagued by the constantl