Airship：2023年移动应用洞察与预测报告（英文版）（30页）.pdf

1、2023 Insights&Predictions2https:/ in Touch to learn More 2023 Airship Group,Inc.All rights reserved.Introduction Opportunity often hides behind fear,uncertainty and doubt.In 2023 with geopolitical instability,economic uncertainty,rising customer acquisition costs,growing data regulations,and AI thre

2、atening to replace a swath of creatives and coders FUD comes easily.Layer on massive layoffs from tech giants and it seems everyone is getting squeezed.In the meantime,the pandemic is waning,consum-ers are spending again and theyre looking for bargains.Theyre also looking for great experiences.The b

3、est CX blends digital experience with real-world experience in way that makes life better.Customer behaviors and use of mobile apps have been reflected in earnings reports for years,but app experiences are only just beginning to be understood as the best avenue for creating and capturing value.To br

4、oaden that understanding,Airship spoke with 20 business leaders in January 2023 about the role of low-code and no-code,mobile advertising,data privacy,personalization,experimentation and other trends critical in the year ahead.Read on for insights,key trends and data that we hope will inspire your 2

5、023 strategies to better connect with customers.And dont hesitate to get in touch to discuss how Airship can help.2023 Insights&Predictions3https:/ in Touch to learn More 2023 Airship Group,Inc.All rights reserved.ParticipantsBrett Caine,Airship 3Forrester Research 4Victoria Dring,Studio Retail 5Gar

6、tner 6Tom Butta,Airship 7Jonathan Kay,Apptopia 8Mike Herrick,Airship 9Simon“Bobby”Dussart,Adjust 10Alex Bauer,Branch 11Virginia Llewellyn,Airship 12Forrester Research 13Frank van de Laar,Nederlands Politie 14Michael Lavoie,Airship 15Michael Katz,mParticle 16Shannon Cook,Movable Ink 17Daniel Ackerman