Expedia Group：2023年第二季度旅游业洞察报告（英文版）（14页）.pdf

1、Traveler Insights2023|Q2Traveler confidence continues to growTraveler behavior around searching,planning,and booking travel continues to fluctuate from seasonality trends,shifting consumer sentiment,border openings,and numerous other factors.Each quarter,we share insights into ever-changing traveler

2、 intent and demand based on 70 petabytes of our first-party data from hundreds of millionsof travelers visiting our travel websites aroundthe world.These insights,which include ourlatest custom research,are intended to help inform you on how to best understand andreach todays travelers.In Q4 2022,we

3、 saw promising signals pointingto increased traveler optimism and resilience.As we look at the first quarter of 2023,our research and data show that traveler enthusiasm continues to grow.Ever since China fully lifted pandemic restrictions in early Q1,we saw notable growth in international search dem

4、and for Asia Pacific(APAC),a positive sign for international tourismto the region.Searchesincrease globally Globally,traveler searches on our Expedia Group sites increased25%quarter-over-quarter(QoQ),and Europe,the Middle East,andAfrica(EMEA)searches grew by30%,indicating that traveler intentremains

5、 strong into 2023.A year-over-year(YoY)view showsthat Q1 searches globally increasedby 10%,and APAC saw a notable65%YoY increase.We broke that down given theinterest in APAC travel returning.During the week of January 9,there was nearly a 10%week-over-week(WoW)increase in global international search

6、 demand for China after pandemic restrictions lifted in the country on January 8,led by searches from APAC(15%WoW increase)and EMEA(10%WoW increase).Sep-22Jan-23Mar-23May-22Jul-22Nov-22Mar-22Destinations super-regions|WoW search%changeQ1|2023NORAMAPACEMEALATAMSource:Expedia Group data,Q1 2022-Q1 202