益普索：关于人口和世代，我们需要聊一聊（2023）（英文版）（75页）.pdf

1、WE NEED TO TALK ABOUT GENERATIONSApril 2023IPSOS VIEWS2Ipsos|We need to talk about generationsWHY WHERE YOU LIVE MATTERS IN UNDERSTANDING GENERATIONS IN INDIAPage 51CONTENTS Understanding generationsINTRODUCTION:GENERATION MYTHS AND DEMOGRAPHIC REALITIES Page 08PEAK POPULATION:PREPARING FOR THE FALL

2、Page 18CONTEXT:WHY GENERATIONAL ANALYSIS MATTERS Page 12A TOPIC OF CONVERSATION:HOW DO PEOPLE TALK ABOUT GENERATIONS?Page 25GENERATION QUESTIONS:ISSUES TO THINK ABOUTPage 31POPULATION BUST:HOW ITALY IS FINALLY FACING ITS GREY RHINOPage 62MEXICO:FROM A TEENAGE COUNTRY TO AN ADULT ONE IN A CENTURYPage

3、 67SUPER-AGEING IN POST-PANDEMIC SOUTH KOREAPage 56WESTERN GENERATIONAL CONCEPTS DONT APPLY IN SOUTH AFRICAPage 43HOW TO TELL A MYTH FROM A REALITY IN UK GENERATIONSPage 383Ipsos|We need to talk about generationsFOREWORDMarketing is overrun with stereotypes,hot takes and clichs.Some of the most endu

4、ring in the first two decades of this century centred on the post-1980 millennials,who were proclaimed as a new generation that would completely disrupt business.No longer.Millennials are firmly out of fashion these days.The buzz now centres on Generation Z,born post-1995 and now entering the workfo

5、rce in significant numbers.Yet the rhythm of the chatter about generations remains the same.Just like the millennials before them,articles about Gen Z being“a majority”,demanding“fundamentally different things”at work from older generations,or that their views on the environment are“completely diffe

6、rent to everyone else”are in abundance.Ben Page Global Chief Executive,Ipsos Ben.PageIUKMexicoSouth KoreaSouth AfricaQuestionsIndiaItalyThe ConversationPeak PopulationContextIntroductionFig.1 Generations in the news4Ipsos|We need to talk about generationsBut decades of research show that much of wha