NielsenIQ：2023标签的重要性分析报告（英文版）（22页）.pdf

1、 2023 Nielsen Consumer LLC.All rights reserved.2023 Nielsen Consumer LLC.All rights reserved.THE IMPORTANCE OF BEING LABELLEDMore shoppers than ever have food allergies and intolerances.Upgrading product labelling can supercharge sales and build shopper loyalty.Global Thought LeadershipGlobal Editio

2、n 2023 Nielsen Consumer LLC.All rights reserved.2023 Nielsen Consumer LLC.All rights reserved.The Importance of being labelled Our Expert Voice:Tiffani Gray,RD,LDNContents23THE IMPORTANCE OF BEING LABELLED:INTRODUCTION4SHOPPER CONFUSION AND WHATS GOING WRONG WITH LABELLING9HOW TO BUILD BRAND-LOYALTY

3、 WITH CORRECT LABELLING 16BRAND CHECKLIST17WHAT CAN RETAILERS DO?22YOUR NEXT STEPSTiffani is a Registered Dietitian Nutritionist and Data Transformation Analyst based in Chicago,IL.She has 5 years of experience in the CPG industry and currently works on a team of subject matter experts at NIQ Brandb

4、ank within the Label Insight team.Her primary focus is to support global retailers build data-driven,customer-centric solutions by applying high order attribution to drive client results.2023 Nielsen Consumer LLC.All rights reserved.The importance of being labelled IntroductionCatering for shoppers

5、with allergies,intolerances,and specific dietary needs,such as veganism or keto,is a significant and profitable sector within the FMCG industry and its growing fast.The Governments Food Standards Agency estimates that around two million people in the UK are living with a diagnosed food allergy.In th

6、e US,around 32 million Americans have food allergies,according to Food Allergy Awareness Week.Food allergies and intolerances are surging around the world and experts arent sure why everything,pinpointing everything from vitamin D deficiency to an over-cleanly childhood.That food allergies have rise