Corporate Visions：虚拟电销如何给客户留下深刻印象（英文版）（14页）.pdf

1、how t o m a ke v irt ual sales c a l ls engagi ng and m e m o ra b leis v i t a lvirtualvirtual selling is v i t a lTim RiestererChief Strategy Officer,Corporate Visions1Virtual is Vital:How to Make Virtual Sales Calls Engaging and MemorableAccording to our recent industry survey of over 500 B2B sal

2、es reps,nearly 70 percent of salespeople dont believe that virtual selling is as effective as in-person.Sales reps say that participants tend to multi-task,theres very little interaction,and its more difficult to build relationships when meetings arent face-to-face.But despite the vote of no confide

3、nce,most sales meetings happen in a virtual setting.And sales reps need to understand what works(and what doesnt)for these virtual meetings.Much of the advice out there will tell you that you need some decent lighting and to place your camera so its not pointing straight up your nose.But how much do

4、es that actually help?When youre online,your well-lit,perfectly framed visage becomes a tiny image in the corner of a computer screen.So youve only improved a small part of the overall presentation.Your sales deck is now the most visible and visual part of your audiences experience.Your story and yo

5、ur slides are the focus of attentionor not,depending on how well they do the job.With that in mind,you might expect companies to put more effort into developing slides that are up to the task.But thats sadly not the case.Even though 90 percent of sellers believe presentation slides should be differe

6、nt for virtual meetings,the majority(68 percent)continue to use nearly the same slide deck that used to be the backdrop for an in-person conversation.Salespeople need to adapt their presentations to this new(virtual)reality.And thats what this e-book is all about.In the pages that follow,youll learn