华利安：2023Q1音频市场报告-音频市场的未来（英文版）（44页）.pdf

1、The Future of AudioFEBRUARY 2023AUDIO MARKET UPDATE Q1 20232Executive Summary Disruption is a familiar tune.We are believers that the audio sector is in the early stages of a 10+year investment cycle that will see great value created and unlock tremendous innovation,creating new opportunities for ar

2、tists,fans,content owners,and labels alike.Despite the volatility in the economic environment,macro trends continue to propel growth and opportunity across the audio marketplace.The number of audio streaming subscribers is forecasted to nearly double.According to MIDiA Researchs“20222030 Global Musi

3、c Forecasts|The New Era of Growth,”global streaming subscribers are anticipated to grow from 670 million(2022)to 1.1 billion(2030E).As developed markets(North America and Europe)have matured,emerging markets are becoming the key growth engine for the music industry.According to MIDiA Research,the nu

4、mber of music subscribers in the APAC region is expected to nearly double in size from 2022 to 2030.Innovative platforms offer compelling new monetization channels.TikTok is estimated to have monthly active users in excess of 1 billion who average nearly one hour on the platform a day.Music streamer

5、s are considering material subscription price increases in 2023.In 2022,many of the major music streaming platforms tested smaller price increases.However,in October 2022,Apple announced sweeping subscription price increases,which may provide the necessary motivation for other streamers to follow su

6、it.Radio remains a critical component of the audio landscape.It holds the dominant share of audience attention,particularly in the car/ad-supported listening time.According to Edison Researchs“Share of Ear”report for Q3 2022,digital radio is becoming an increasingly important component of total AM/F