爱立信：十大热门消费者趋势报告-受气候影响的未来生活（2023）（英文版）（16页）.pdf

1、Cost CuttersUnbrokenConnectionNo rushmobilityS(AI)fekeepersNew workingclimateSmart WaterThe EnerconomyLess ismore digitalNatureverseClimate CheatersLife in a Climate-Impacted Future10 Hot Consumer TrendsEricsson ConsumerLab March Hot Consumer Trends1.Cost cuttersDigital services will help consumers

2、control food,energy and travel costs in a world facing an unstable climate situation.2Ericsson|10 Hot Consumer Trends2.Unbroken connectionsReliable and resilient internet connection will become more important with increasing occur-rences of extreme weather events.4.S(AI)fe keepersAI will power servi

3、ces that protect consumers during increasingly un-predictable and unstable weather.3.No-rush mobilityStrict time schedules may become a thing of the past as climate regulations and energy efficiency change the meaning of everyday flexibility.5.New working climateCorporate carbon footprint constraint

4、s,rising costs and ac-celerated digitalization will shape work routines of the future.6.Smart waterConsumers anticipate smarter water services to conserve and reuse water due to the possibility of freshwater scarcity.8.Less is more digitalDigital product replacements may become status markers as phy

5、sical overconsumption may become expensive and socially unacceptable.9.NatureverseExperiencing nature in urban areas without traveling could be standard in the 2030s,in the face of continued climate change and potential travel limitations.10.Climate cheatersConsumers believe they will find ways to b

6、ypass inconveniences or higher prices due to stricter environmental restrictions or rationing of energy and water.7.The enerconomyDigital energy-sharing services may alleviate the burden of rising energy costs in the 2030s.10 Hot Consumer Trends Life in a Climate-Impacted Future3Ericsson|10 Hot Cons