铂慧（Prophet）：2022年赢得银行业的创新之战报告（英文版）（32页）.pdf

1、Winning the Innovation Game in BankingIntroductionWinning the Innovation Game in BankingHow incumbent banks can build resiliency by transforming their innovation engines to drive growth.PROPHET FINANCIAL SERVICES PRACTICE1Winning the Innovation Game in BankingBased on our ongoing market research and

2、 interviews with industry experts and senior banking and fintech leaders,this report provides insights on how to re-energize the innovation engines at incumbent banks.Specifically,this report:1.Provides pragmatic actions for avoiding costly mistakes and translating innovation investments into market

3、 impact and improvements on the top line 2.Defines leading practices and proven frameworks that accelerate efforts to operationalize and scale innovation programs3.Identifies the most promising market territories for innovation aligned to the growth agendas of incumbent banks2Winning the Innovation

4、Game in BankingTable of ContentsIntroductionConclusionChapter 3Promising Market Territories for Incumbent BanksChapter 2Leading Principles for the Practice of InnovationChapter 1Key Barriers to Innovation in Banking04081423293Winning the Innovation Game in BankingIntroductionTo say incumbent banks n

5、eed to up their innovation game in the face of competition from neobanks,fintechs and big tech players,is obvious.Its also indisputable.Neobanks and other tech-enabled disruptors are both swift and creative in responding to evolving customer behaviors and solving longstanding,systemic issues in the

6、way consumers use banking services.These disruptors regularly launch and continuously enhance products and services that engage and delight customersand they have dramatic market share gains and revenue growth to show for it.As digital wallets will soon replace bank accounts,the most successful bank