1、Integrated Print and Digital Promotion2022 Trends and InsightsThe Promotion Landscape2022 HighlightsSeasonalityPromotion TacticsWhats Next?CONTENTSMEDIA COVERAGEFSI CouponsDigitalLeading Network,Aggregator,Brand and Retailer websites,representing 95%of traffic to websites that distribute coupons*+pR

2、INTWe report at the Total Consumer Packaged Goods level as well as Food and Non-Food.We report nine CPG areas which include Cereals,Dry Grocery,Frozen Foods,Refrigerated Foods,Shelf Stable Beverages,Personal Care,Health Care,Household Goods and Other Packaged Goods.We look at an additional 150 produ

3、ct types to support category-specific insights within our data.The number of coupons on a promotion multiplied by the circulation of that promotion.Not to be confused with Page Circulation.Estimated#of prints(whether print at home,load to account or digital rebate)that occurred while a coupon was ca

4、ptured online.The result of combining and weighting the carious coupon face values among a category or set of events and their respective coupon circulations.ClassAreaProduct TypePrint Coupons DroppedDigital Estimated PrintsWeighted Average Face ValueOrganizationMetricsNote:Digital data is sample an

5、d excludes properties without comparable year-over-year collection from Digital in Promotion Trends analysis.The Promotion LandscapeThe Promotion LandscapeOur mission is to provide winning clarity.We believe that as your understanding of your competitive landscape grows more vivid,so does your abili

6、ty to command it.PRINTPRINTDIGITALDIGITALWeekly Households55 million8.2 millionMonthly VisitorsCoupons Distributed125 billion10.7 billionCoupons“Clipped”Incentives Offered$350 billion$19.7 billionIncentives“Clipped”Pages Distributed52 billion730 millionPages Viewed2022HighlightsPRINT HIGHLIGHTS158.7