从首次访问到终身习惯——打造“Z世代”受众群体.pdf

1、From first visit to lifelong habit:building Gen Z audiencesIan Cartwright elevenfiftyfive(m)Shemi Olaniran EscapesHannah Stokes MassiveMay 2026200k+Tickets claimed50%Attendees were new to the cinema they visited*Audience stats are based on survey data across the first 22 screenings to date.53K+Peopl

2、e signed up to hear more from Cinemas30%Who were new to cinema-going.90%Likely or very likely to return for a paid cinema tripHow it is goingHyperlocal Meta Advertising(Instagram&Facebook)The Escapes Marketing ApproachTikTokGoogleInfluencer PartnershipsOrganic SocialPRWider Marketing ActivityThe Gre

3、at EscapeCinema Of The WeekLove Letters To CinemacakeshakZeffirellis,AmblesidestufftodowestmidsLockworks Cinema,WolverhamptonINTERVIEW&JUNKETCONTENTMASSIVE NEWSTRAILERDROPSORGANIC SOCIAL STRATEGYMEMESBESPOKE FILMCURATIONBTS CONTENTCUSTOM DESIGN FOR SOCIALSEXAMPLE:HYDE PARK PICTURE HOUSEMay 2026From first visit to lifelong habit:building Gen Z audiencesIan Cartwright elevenfiftyfive(m)Shemi Olaniran EscapesHannah Stokes Massive