A&O Shearman - Agentic Commerce 与 AI 公司合作一切由您掌控.pdf

1、Agentic commerce:deal terms and governanceAlex Shandro,Global Head of AI AdvisoryA&O Shearman 24 JUNE 2026 A&O Shearman A&O ShearmanTurn disruption into opportunityPursue diverse partnerships Across model types,vendors and geographiesCombine with self-build Leveraging what makes your offering differ

2、entNavigate the squeezed middle Between upstream contracts and your customersStart with customer experience Work backwards through model and data needs.Protect and retain IPFlexible strategy needed to protect AI outputs solutionsData and value exchangeMaximise your rights to intent data and limit ve

3、ndors data rightsCheck out of Hotel California Exit,portability and interoperability A&O Shearman A&O ShearmanLIABILITY AT LAW What will go wrong?Consumer/payment laws are not fit for purpose If AI is a tool(at law),who controls it(in practice)?Who is responsible when things go wrongAI platformAI ag

4、entRetailerPayment providerConsumerLIABILITY UNDER CONTRACT What risks can be allocated?AI platform terms are not fit for purpose Contract terms are not a panacea A&O ShearmanGood governance drives customer trust and adoption01Clearly scoped agent autonomy02System controls to reinforce scope and det

5、ect failures03Secure against cyber risk04Meaningful human oversight05Testing and audits06Manage regulatory fragmentationGoverning AI is hard because:Risk landscape is vast and use case-specificSome risks are existential,e.g.cyber Demonstrating ROI is challengingTechnology changes all the timeRegulat

6、ory grey areas A&O ShearmanA&O Shearman is an international legal practice with nearly 4,000 lawyers,including some 750 partners,working in 28 countries worldwide.A current list of A&O Shearman offices is available at Shearman means Allen Overy Shearman Sterling LLP and/or its af