1、A data-driven view of key metrics can help art organizations articulate value,reshape strategy,build resilience,and achieve operational excellence.by Zina Cole,Ben Mathews,Richard Steele,and Loc TallonThe art of data:Empowering art institutions with data and analyticsArt institutions improve peoples

2、 lives and livelihoods in diverse ways.They enrich individuals by fostering education,health,creativity,and empathy.They also act as community catalysts by encouraging inclusion,contributing to tourism,improving quality of life,and growing economies.But many art organizations struggle to measure thi

3、s impact.That difficulty makes it harder for them both to articulate their performance to boards and other stakeholders and to evolve their operating models strategically so that they can navigate current and future challenges.Art institutions were struggling with the resilience of their operating m

4、odels heading into the COVID-19 pandemic because of increasing overheads,changing audience behaviors,and shifts in funders priorities.The disruptions triggered by the pandemic only compounded these trends.For example,in the United States,research estimates that pandemic-related losses for the perfor

5、ming-arts industry exceeded$3.2 billion,while changing consumer behaviors decreased audience ticket demand by up to 25 percent.1 An uncertain economic outlook and high inflation in the wake of the pandemic are exacerbating these pressures.But technology can help art institutions navigate current dis

6、ruptions and build resilience against future ones.We have seen data and analytics transform public-and social-sector May 2023 1 Theatre Facts 2021,Theatre Communications,December 2021.2organizations by enabling them to make data-driven decisions.While many art institutions recognize the potential be