1、Pricing Excellence Report and Outlook 2023Content5Chapter 1 Organization and Skillset47Conclusion3IntroductionPricing Talent and Ownership in 20231321Chapter 2 The Current State of Maturity and Adoption of Pricing Models49AboutChallenges in Achieving Pricing Agility27Pricing Tools and Software2935Ch

2、apter 3 The Transformation Journey and the FuturePreparing for Change 39Pricing Challenges and Opportunities42In the last 3 years,we have collected hundreds of re-sponses from pricing professionals across many indus-tries about their views toward pricing talent,pricing ma-turity,common challenges,pr

3、icing models,and more.Results from our annual surveys yield both expected and unexpected trends.The way organizations are approaching their pricing and selling initiatives is fundamentally shifting.Companies are pivoting through the volatile economic and internal organizational changes.Inflation,fea

4、rs of recession,and abrupt starts and stops to supply chains are only some of the factors that are forcing pricing-related individuals and teams to pivot and foster agility.Through all of this,what does hold is that companies are working to improve their pricing agility,implement software solutions,

5、and streamline collabo-ration year over year.Copperberg and Vendavo surveyed 122 pricing profes-sionals in 2022 through an online quantitative survey.This report includes a summary and analysis of the re-sults and commentary from Copperberg and Vendavo experts.IntroductionPRICING EXCELLENCE REPORT A

6、ND OUTLOOK 20234INTRODUCTIONChapter 1Organization and SkillsetPricing and the ability to modify and provide the right pricing for revenue and margin targets is mandatory for companies to succeed.In the most recent survey,the importance of pricing management has grown consid-erably within the manufac