1、Aviation Market Audience SurveyInformation Needs&PreferencesInformation Classification:General2Table of Contents1Introduction2Respondent Profile3Content Types&Sources Used Most Heavily4Content Perception&Preferences5Purchasing Decision Detail6Industry Events:Preparation&AttendanceSection 1.Introduct

2、ionInformation Classification:General4Methodology,data collection and analysis by Informa Engage on behalf of Aviation Week Network.Data collected August 8 through September 20,2022.Methodology conforms to accepted marketing research methods,practices and procedures.Beginning on August 8,2022,invita

3、tions to participate in an online survey were emailed to active users of Aviation Week Networks flagship brands:ATW,Aviation Week&Space Technology,BC&A,Inside MRO,and Routes.By September 20,2022,Informa Engage had received 839 completed survey responses.OverviewMethodologySection 2.Respondent Profil

4、eInformation Classification:GeneralPrimary Business Type6A wide variety of business types are represented in the sample.7%1%1%1%1%1%1%1%1%2%2%3%5%6%7%61%OtherReal Estate,Rental and LeasingWarehousing&LogisticsAdvertising/Marketing AgencyWholesaler/DistributorNon-ProfitConstructionSoftwareEnergy&Raw

5、MaterialsInformation TechnologyFinance/Banking/InvestmentEducationManufacturingGovernmentConsulting/Professional ServicesAviation/AerospaceQuestion:Which of the following industries best Question:Which of the following industries best reflects your companys primary business?reflects your companys pr

6、imary business?Base:All respondents(n=839)Information Classification:GeneralCompany Size:Number of EmployeesCompany Size&Regional Location7The sample includes companies of all sizes:35%fewer than 100 employees;16%100-999 employees;49%1,000 or more employees.While the sample is global,most respondent