英敏特：六大美容人群：中国市场的创新与机遇（2023）（英文版）（18页）.pdf

1、Experts in What Consumers Want and WhyMintel Beauty Personas:Innovation and Opportunitiesin China MarketDefinitionBased on Mintel Trend DriversWellbeingRightsValueIdentityExperiencesSurroundingsTechnologyMulti-dimensional Qualitative ValidationMarket Trend ObservationMarket Trend AnalysisNew Product

2、 Analysis through Mintel GNPDIn-depth Communication with Industrial ExpertsQuantitative Data Survey35 BPC Reports 200+Questionnaires30+Types of Questions36,000 RespondentsExpert/Analyst Insights6 Months Data Validation and Commissioning Screening ConditionsMulti-dimensional Consideration and Data Va

3、lidationSkin IssuesSub-category PreferenceProduct UsageWillingness to PurchaseBrand AwarenessPurchase ChannelsSources of InformationPreference for KOLPreference for Marketing CampaignsGender and AgeMarital StatusFamily StructureOccupation and EducationIncome LevelCity TierHobbies and InterestsAttitu

4、de and PreferencesUsage OccasionsBeauty RoutinesFunctional NeedsEmotional NeedsTrial FactorsReasons for RepurchasingDemographicAttitudes and BehaviorsMarketing CommunicationRich Data Dimensions for In-depth AnalysisBeauty PersonasInnovatorsInnovation Adoption CurveMintel Focuses on Six High-potentia

5、l Beauty PersonasFemaleTier 1 Cities25-39 Years OldMiddle/High IncomeCollege/University DegreeCommon FeaturesThe six beauty personas account for 70%of the overall beauty consumersEarlyAdoptersEarly MajorityLaggardsLateMajority6 China Beauty PersonasHolistic WellbeingFollowersConservative ConsumersFu

6、nctionalistsAggressive ApprenticesBeauty MavensEnthusiastic ExperimentersFemale/Tier 1 cities/High-income/New MomsI am happy to try and experience the latest beauty and personal care products and services.I have my own beauty care ideas and can always choose the most suitable solution.This is my int