苏格兰旅游局：2024-2026苏格兰农旅产业增长追踪报告（英文版）（23页）.pdf

1、1Prepared by VisitScotland and Progressive Partnership on behalf of Scottish Agritourism January 2026Survey period August September 2025Scottish Agritourism Growth Tracker Covering the periods:April 2024-March 2025(known performance)and April 2025-March 2026(forecast performance)2ContentsExecutive S

2、ummary 3Introduction 5Section 1:Location 7Section 2:Nature of Activities 10Section 3:Visitors 13Section 4:Turnover&Profit 15Section 5:Estimated Sector Value 17Section 6:Employment 18Section 7:Capital Investment 19Section 8:2025 Performance against 2030 Targets 20Section 9:Growth Barriers 21Section 1

3、0:Forecast Performance 22Craig Stephen32030 Strategic Direction Scotlands Agritourism Strategy was launched in November 2021 and aims to ensure the sector has a long-term sustainable future that delivers a high quality,authentic visitor experience with agriculture and food and drink at its core,sust

4、aining the future of family farms in Scotland contributing to the rural economy and positioning Scotland as a key player in global agritourism.2025 Mid Strategy Performance&Success This Growth Tracker demonstrates the agritourism sector has performed exceptionally well over the past few years surpas

5、sing sector value and visitor number targets(ChartEX1).Sector targets1 for agritourism related farms providing direct food and drink to the public are also close to being achieved.2 Employment levels and the number of active businesses are also approaching strategy targets levels well ahead of sched

6、ule.Performance according to other key metrics including average turnover,profitability,capital investment3 and future growth expectations demonstrate high productivity and future growth potential.Chart EX1:Performance Against 2030 Strategy Targets?Executive Summary1 https:/scottishagritourism.co.uk