Invoca：2025年家庭服务行业消费者购买体验调研报告：人际沟通与 AI 在现代购买决策中的价值分析（英文版）（30页）.pdf

1、The Home Services Buyer Experience Report 2025How home services consumers value human connections and view AI in the modern buying journeyMany home services consumers are open to AI,but they wont forsake human connections.Neither can your business.When we last published this report in 2022,inflation

2、 had started making a dent in consumers wallets,and ChatGPT was about to take the world by storm.Since then,inflation has chilled out(a little)while the AI wars have heated up.AI has quickly become integrated into every part of our lives,from work to home to playand our lives as consumers.Home servi

3、ces brands wasted no time hitching their wagons to AI,aspiring to increase buying journey efficiency and provide the experiences that digital-age consumers demand.But has AI lived up to the hype for home services consumers,or has it foisted frustration and impersonal service upon them for the sake o

4、f efficiency and corporate penny-pinching?Can AI replace human agents in the home services buying process?Is it all too much,too soon?Thats what this report is determined to uncover.Weve found a surprising level of acceptance of home services companies using AI to assist their customers during the b

5、uying process,but there are also strong signals of resignation,indifference,and outright rejection of getting help from AI agents.Home services consumers arent quite ready for a full-on AI takeover,and more so,they still overwhelmingly prefer human assistance when theyre making high-stakes purchases

6、.The big takeaway is that home services businesses must strike the perfect balance of digital,AI,and the human touch and invest in cohesive AI strategies across the entire buying journey.This includes using AI in the background to help human agents perform at their best and provide fast,highly perso