Akeneo：2026代理式电商实战手册：驾驭产品发现标准（英文版）（14页）.pdf

1、THE AGENTICCOMMERCEPLAYBOOK:Navigating the Standards ofProduct DiscoveryPART ONEIf your product information is fragmented,inconsistent,or incomplete,agents will bypass you.If your data is structured,enriched,andinteroperable,agents will prioritize you.Agentic commerce will not replace eCommerce,itwi

2、ll dominate as an entirely new channel.AI already controls product discovery.Millions of people no longer browse;37%ofconsumers now start their searches onLLMs rather than Google.The only friction left is the checkoutprocess,and the hold-up there is inconsumer trust.Today,58%of consumers use AI forr

3、esearch,yet only 17%trust it to purchase.That gap will close,and when it does,brands will face a binary choice:Be agent-readable,or become invisible.Protocols like MCP,A2A,UCP,and ACP aredefining how this new ecosystem operates.The winning standard does not matter asmuch as readiness does.One princi

4、ple is absolute:AIdoes not interpret your brand,it interprets your data.EXECUTIVESUMMARYCommerce hasalready changed.Most brands havent.The question is simple:WhenAI becomes the buyer,will itchoose you?Since starting my eCommerce career in 2005,Iveseen several major shifts reshape the digitalcommerce

5、 industry:the rise of eCommerce,themove to mobile,the dominance of marketplaces,the emergence of composable architectures,andmore.Each wave felt transformative.Eachrequired businesses to rethink their foundations.Agentic commerce is another one of thosemoments.What makes this shift different is not

6、just thetechnology,but the rapid pace of growth and theassociated behavioral changes.For years,weoptimized for keywords,navigation,andconversion funnels.We are now moving to intent-driven commerce where consumers increasinglyexpress their desire in natural language,and AItranslates that intent into