德勤：2019感恩节消费者调查（英文版）(32页).pdf

1、2019 pre-Thanksgiving pulse survey November 2019 2 Deloittes 2019 pre-Thanksgiving pulse survey: Key findings As of survey fielding period (October 31November 5, 2019) Thanksgiving period (Thanksgiving ThursdayCyber Monday) trends 79% of respondents said they plan to do their holiday shopping over t

2、he Thanksgiving period Shoppers are expected to spend an average of $415 per household 87% of shoppers plan to shop in-store and 94% plan to shop online 91% of respondents said they planned to spend the same or more when compared to two months ago; with a third of them planning to spend more compare

3、d to two months ago When surveyed (between Oct 31 and Nov 5), 39% of respondents had not started holiday shopping Top shopping days during Thanksgiving period On Black Friday, 70% of consumers plan to shop in-store, and 54% plan to shop online. On Cyber Monday, 72% of consumers plan to shop online a

4、nd 36% plan to shop in-store On Thanksgiving day, those who plan to shop before 7 p.m. plan to spend an average of $115; however, late shoppers (those who are likely to start after 7 p.m.) plan to spend $154 Black Friday will be a busy day for shopping, with 82% of shoppers being active on this day

5、Nearly three-quarters (73%) plan to go online or into stores on Cyber Monday Cyber Monday is likely to be the busiest online shopping day and accounts for over 40% of online spend 3 Thanksgiving period is likely to be busy, with 79% of holiday shoppers planning to spend an average of $415 79% % of s

6、hoppers who will shop during the Thanksgiving period *Budget spent as of survey fielding period (October 31November 5, 2019) Question “Do you expect to do any shopping either online or in-store over the Thanksgiving periodincluding Thanksgiving Thursday, Nov 28, 2019, through the following Monday, D