1、0 2023 KPMG Advisory(China)Limited,a limited liability company in Chinese Mainland and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Printed in Chinese Mainland.2

2、023 Hainan Travel Retail Market WhitepaperResilience and reshaping,amid risksApril 2023By KPMG China and The Moodie Davitt Report1 2023 KPMG Advisory(China)Limited,a limited liability company in Chinese Mainland and a member firm of the KPMG global organisation of independent member firms affiliated

3、 with KPMG International Limited,a private English company limited by guarantee.All rights reserved.Printed in Chinese Mainland.ForewordIt is our pleasure to present the 2023 Hainan Travel Retail Whitepaper in the 3rd China International Consumer Goods Expo,after the release of the 2nd edition in Ju

4、ly 2022.With the gradual easing of the national COVID-19 anti-pandemic policies in December 2022 and the reopening of the cross-border business and leisure travelling,Hainan,as one of the hotspots for domestic travel and spending,experienced a strong rebound in its travel retail performance at the b

5、eginning of 2023.The islands tourism infrastructure,from roads to hotels,from retail to restaurants,is undergoing significant investment and construction at a rapid pace,laying a solid foundation for creating more unique consumer experiences for clients.As witnessed by the opening of Haikou Internat

6、ional Duty Free Shopping Complex and Wangfujing International Duty Free Harbor City in Wanning,heavy investment continues to be poured into the sector.This suggests a robust confidence in the future of the business.In March 2023,the new policy of Guaranteed pick-up and Buy and pick-up for offshore d