Omdia：2025年互联家庭展望报告（英文版）（35页）.pdf

1、 In partnership with:Author:Michael Philpott September 2025 The Future of the Connected HomeDeveloping successful value-added-service strategies 2025 TechTarget,Inc.All rights reserved.Unauthorized reproduction prohibited.Please contact the Broadband Forumfor permission to reproduce any part of this

2、 report,infobroadband-forum.org Please contact the Broadband Forumfor permission to reproduce any part of this report,infobroadband-forum.org 2 Omdia commissioned research,sponsored by the Broadband Forum 2025 TechTarget,Inc.All rights reserved.Unauthorized reproduction prohibited.Sponsors 3 Omdia c

3、ommissioned research,sponsored by the Broadband Forum 2025 TechTarget,Inc.All rights reserved.Unauthorized reproduction prohibited.Contents Summary.5 Key points and recommendations.7 The need for a broadband VAS strategy.8 Growing the connectivity-driven services.9 Expanding through service led.11 S

4、tudy and survey overview.12 Broadband VAS strategies.13 A more cautious tone to VAS investment.13 Quality Wi-Fi is key.14 Internet security and safety.17 Smart home.18 Application prioritization.19 There is no consensus yet on the home app store.21 Barriers to greater VAS success.23 Low perceived de

5、mand remains the key barrier.23 Customer service costs increase pressure on the VAS business model.25 The role of AI in successful VAS strategies.26 Network optimization and management seen as most important use cases in the short term.27 Commercial and customer support applications.28 Energy manage

6、ment remains of key interest.29 Developing more advanced services.30 The use of open gateways.30 Only the very top-tier telcos are fully embracing“best of breed”.30 The importance of standards.32 Standards help drive greater innovation.32 User Services Platform and the evolution of the connected hom