泊客电商&Helium 10：2026年第一季度零售媒体基准报告（英文版）（17页）.pdf

1、Q1 2026 Retail Media Benchmark Report Amazon,Walmart,Instacart,TargetTable of ContentsKey Findings for Q1 2026 Q1 performance was driven by improved conversion and engagement,rather than increased spend.Across Amazon,Walmart,Instacart,and Target,Q1 performance trends were largely shaped by stronger

2、conversion rates and higher engagement.Advertisers were able to drive improved performance without relying on higher spend,indicating more efficient targeting and stronger alignment with shopper intent.Smaller basket sizes influenced return metrics,even as conversion improved.While conversion rates

3、increased across several platforms,declines in average order value shaped overall ROAS.This reflects a post-holiday shift in shopper behavior,with consumers making more frequent but lower-value purchases that influenced how performance gains translated into returns.Advertiser spend normalized after

4、Q4,while continuing to grow year-over-year.Across all platforms,advertisers scaled back spend quarter-over-quarter,while maintaining higher levels of investment compared to the same period last year.This reflects continued long-term investment in retail media as a core growth channel.2026 Q1 BENCHMA

5、RK REPORT2IntroductionTarget Roundel InsightsAmazon Ads InsightsWalmart Connect InsightsInstacart Ads InsightsAbout2 Introduction Key Findings 3 Amazon Ads Benchmarks CPC and Spend ROAS and CVR DSP Trends 8 Walmart Connect Benchmarks CPC and ROAS CTR and Spend 11 Instacart Ads Benchmarks CPC and Spe

6、nd ROAS and CTR 14 Target Roundel Benchmarks CPC and Spend ROAS and ACOS17 About the Report About Us MethodologyAmazon Ads USQ1 BenchmarksCPC and SpendAmazon Sponsored Ads Q1 Benchmarks2026 Q1 BENCHMARK REPORTAmazon Sponsored Ads|Cost-per-ClickAmazon Sponsored Ads|Brand Avg.Daily Spend+14.7%Avg Dail