人工智能助力销售：拓展处方医生关系和提升收入的实用工具.pdf

1、3/11/20261AI That SellsPractical Tools to Grow Prescriber Relationships and RevenueNicolette Mathey,PharmDFounder&CEO|Atrium24 Dotti CRMThe Reality of Pharmacy GrowthGrowth rarely happens by accidentMost pharmacies rely on passive prescriber relationshipsFew have structured outreach systemsMost sale

2、s data lives inside the pharmacy system but is never used123/11/20262Why AI Matters Right NowAI can analyze patterns faster than humansGrowth rarely happens by accidentAI can personalize communication at scaleAI can turn raw data into sales strategyWhat is AI?AI=machines mimicking human intelligence

3、(learning,reasoning,language,vision)Works best on clean,structured data343/11/20263What AI Actually IsTimeline:From 1956(Dartmouth Conference,term“AI”coined)decades of hype cycles&“AI winters”2020s generative AI boomAI learns patterns in dataAI generates text and insightsAI automates repetitive work

4、flowsThe most useful categories for pharmacies areMachine LearningGenerative AIWorkflow AutomationThe AI Stack:From Models to Industry SolutionsVertical AI(Industry)Dotti Ai Atrium 24Legal AI|Finance AI|Healthcare AIPlatform AIPlatform AIHorizontal AIHorizontal AIWriting,research,transcription,media

5、Foundation Models(LLMs)Large language models trained on massive datasets563/11/20264Text/Reasoning AIAI Tools You Already KnowChatGPT(OpenAI)Claude(Anthropic)Grok(xAI)Gemini(Google)Speech/Audio AIOtter.ai(Otter.ai)Media Generation AIMidjourney(Midjourney)Nano Banana(Google)Sora(OpenAI)Workflow Autom

6、ationIVR automation(Synerio)Data entry bots(EncoreRx,TJM Labs)CRM IntelligenceHubSpot AI(HubSpot)Salesforce Einstein(Salesforce)Dotti AI(Atrium24)pharmacy specific AI CRMThe Sales Problem in PharmacyWhich prescribers generate the most profitWhich therapies are trendingWhich prescribers are declining