澳洲邮政：2026年电子商务报告：澳大利亚在线购物最新洞察解析（英文版）（39页）.pdf

1、 Australia Post eCommerce Report 2026 Unbox Australias latest online shopping insights Contents Contents Foreword 03 1 Meet your shoppers 06 Executive summary 04 2 Time to buy 09 3 Time to deliver 20 4 Whats next for eCommerce?26 5 Final thoughts 36 6 References 377 Methodology 378 Authors 38 eComme

2、rce Report 2026 2 eCommerce Report 2026 Foreword Foreword Welcome to the 11th annual Australia Post eCommerce Report As eCommerce continues to accelerate at remarkable speed,this report offers us an opportunity to reflect on how shopper habits are transforming and how businesses are rising to meet t

3、hose expectations.2025 was another year of momentum,with 9.8 million Australian households embracing online shopping.“Across the generations,the numbers reveal a consistent desire for more:more value,convenience,speed and choice spanning the entire shopping journey from discovery through to delivery

4、.”As buyer habits evolve,so too must the businesses that serve them.At Australia Post,were proud of the role we play in enabling businesses to meet those expectations head-on,from enhancing delivery reliability to expanding out of home collection options and investing in the network that underpins A

5、ustralias eCommerce economy.For retailers,the research in this report is paired with clear,practical takeaways for turning insights into action and supporting bold decision-making in a dynamic market.I hope it inspires you to confidently meet the expectations of todays shoppers,while preparing for t

6、he opportunities of tomorrow.Paul Graham Group Chief Executive Officer&Managing Director,Australia Post Click here to unbox insights online,use AI-powered search or dive deeper into your category.3 3 eCommerce Report 2026 Chapter 1:Meet your shoppers eCommerce Report 2026Executive summary Executive