1、OUTLOOK FOR IDENTITY IN ADVANCED TELEVISION:CHALLENGES AND OPPORTUNITIES JUNE 2022NOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Verista Part-ners Inc.d.b.a.Winterberry Group.It does not pu

2、rport to be all-inclusive or to contain all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective sponsors make any representa

3、tions or assurances that this information is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology developers and agencies.Nor shall any of the forgoing(or their respective officers or controlling persons)

4、have any liability resulting from the use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.Copyright Winterberry Group 2022 All rights ReservedThis report would not have been possible without the significant contributions of the ind

5、ustry leaders who supported our research and shared their opinions with us.In particular,Winterberry Group is grateful to our project sponsors for their time,eforts and insights:AcknowledgmentsPremier SponsorsSupporting Sponsors3INTRODUCTIONBruce BiegelSenior Managing Partner Charles PingManaging Di

6、rector EMEAWINTERBERRY GROUP AUTHORSIn the process of developing this paper on Identity in Advanced Television,Winterberry Group heard from nearly 150 senior industry experts from both the US and Europe,between in-depth interviews with 30 leaders across the sector and a survey of 121 executives work