WPIC：2026赋能中国消费增长的爆发式赛道研究报告：2023–2025年电商数据分析（英文版）（27页）.pdf

1、The Breakout Sectors Powering Chinas Consumption Growth March 2026Annual Data for 20232025The View from BeijingChinas consumer market continues to defy simplistic narratives.While commentators debate the pace of Chinas economic recovery,the data tells a clear story:Chinese consumers are spending mor

2、e,spending smarter,and shopping differently than ever before.This edition of our market data report covers 2023 through 2025and reveals a market in dynamic transition.Total e-commerce sales across the seven categories we tracked grew substantially,with fashion,outdoor and sport,and pet care leading

3、the charge.These growth stories reflect evolving consumer preferences,as Chinese people are increasingly focused on health and hobbies.Douyin has emerged as a dominant e-commerce platform across multiple categories,surpassing Tmall in beauty,nutraceuticals,mother and baby,leisure,and fashion.This re

4、flects an ongoing change in how Chinese consumers discover,evaluate,and purchase products.Tmall and JD.com remain essentialparticularly for building brand credibility,managing repeat purchases,and serving the search-intent consumer.But the center of gravity in Chinas e-commerce ecosystem has decisiv

5、ely shifted toward content-driven commerce.Short-video demonstrations,KOL recommendations,and livestream shopping have moved from complementary channels to primary sales drivers.The Breakout Sectors Powering Chinas Consumption GrowthJacob CookeCEO,WPIC Marketing+Technologies 2For international brand

6、s,the opportunity is significant.Cross-border e-commerce continues to thrive.Chinese consumers maintain a strong appetite for quality international products across beauty,health,pet care,and infant nutrition.And with Chinas government signaling aggressive consumer stimulus measures,the tailwinds are