Catchpoint：2025年全球零售网站性能基准研究报告（英文版）（18页）.pdf

1、2025 Retail Website PerformanceBenchmark ReportCatchpoint Industry BenchmarksThe holiday season is when digital storefronts make or break retail performance,and our data showswhich retailers are truly ready.This report analyzes the NRF Top 50 Global Retailers using CatchpointsGlobal Agent Network of

2、 3,000+vantage points worldwide and our proprietary Digital ExperienceScore(see page 17 for methodology).It reveals how leading brands like Apple,Amazon,and IKEAactually perform when customers go online.Executive Summary 2Retail Website Performance Benchmark Report 2025Key takeawaysPerformance is th

3、e great levellerAction,one of the smallest retailers in the benchmark with$15B in revenue,ranks#2 overall with a near-perfect 99/100 digital experience score,showingthat exceptional performance isnt reserved for the biggest brands.Same store,wildly different wait timesThe same retail websites loaded

4、 in just 2 seconds in some places and nearly30 seconds in others,making them over 13 slower for customers on thewrong end of the connection.Big-city shoppers arent safe from slowdowns In U.S.tests,Aldi loaded in under 1 second on one network but took almost2 seconds longer on another,even in major c

5、ities with strong internet.Retailers are leaving customers behindin Asia and Africa,shoppers wait up to 3 longer for the same site to loadcompared to North America and Europe.Always on doesnt mean always good16 major retailers had near-perfect uptime yet still scored poorly on userexperience,proving

6、 that being online isnt enough performance matters.Big revenue doesnt mean a fast siteOne of the worlds top 10 retailers generates over$50B in annual revenue butaverages 9.4 seconds to load its homepage potentially leaving$3.4B$24.1Bin yearly revenue on the table due to slow performance.*Estimated r