Expedia Group：2023年第一季度旅游业洞察报告（英文版）（17页）.pdf

1、Traveler Insights Report2023|Q1New year,new outlook In our last quarterly Traveler Insights Report,we saw reassuring signs of enduring enthusiasm for travel amidst growing economic headwinds.Thanks to continued pent-up travel demand and larger household savings,among other factors,our industry iswel

2、l positioned to withstand any concerns and outside factors.Our research and data continue to point to traveler resilience as we venture throughthe first quarter of 2023.As usual,we look back to look ahead and based on Expedia Group first-party data from Q4 2022,we saw search volume globally increase

3、 by 10%year-over-year(YoY),driven by strong performance in Asia Pacific(APAC).APAC is an area we will be watching,as the long-awaited easing of travel restrictions especially in China,Hong Kong,Japan,and Taiwan resulted in early search volumes increases in Q4.Traveler confidence in general is also i

4、ncreasing,as people began planning earlier for2023.During the last quarter of 2022,35%of overall searches were for travel in 2023 a 55%increase YoY.Our quarterly Traveler Insights Reports highlight the shifting traveler intent and demandwe see based on 70 petabytes of our first-party data from hundr

5、eds of millions visiting our sites around the world to dream about,search,consider,and book all types of travel,including stays,flights,cars,packages,activities,and more.The insights in these reports,which include our latest custom research,are intended to inform our partners of all typesto better u

6、nderstand and reach todays travelers.MONYAMandichGlobal Vice President Expedia Group3Expedia GroupQuarterly deep diveSearch volumesincrease YoY Travel search volume increased 10%YoYon our websites in Q4 2022,with APAC search volumes up more than 50%YoY,signaling positive responses to travel restrict